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[vc_row][vc_column][vc_column_text]Credits: www.inside3dprinting.com
The design of the Liquid Speed shoe allows for an especially secure and comfortable fit, according to Nguyen. It’s also the first high-rebound outsole. “When you’re running, a certain amount of energy is going to the ground,” he said. “So, when you hit the ground, in this case, it absorbs the energy and then it returns it, that’s why it’s called high rebound.”
Reebok’s 3D printing technology is able to manufacture the Liquid Speed shoe anywhere, including in the company’s Liquid Factory, which is located in Rhode Island. Currently, nearly all athletic footwear is made in Asian factories due to the labor-intensive nature of the mold process. “The point of automation is to shorten the production cost and enable that automation,” said Chau Nguyen, Market Segment Manager for Footwear, PM North America, BASF.[/vc_column_text][/vc_column][/vc_row]
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