Aniwaa pivots to B2B marketplace model, introduces new visual identity

Aniwaa B2B marketplace


The French startup Aniwaa completes its pivot to become the first marketplace devoted to industrial additive manufacturing solutions. This release brings the team one step closer to their goal: to help companies select the right AM products and source them from trusted suppliers.

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Aniwaa is proud to officially announce the release of its new website and brand identity, asserting its pivot to a B2B marketplace model. The company aims to radically simplify the AM buyer’s journey by building the first marketplace dedicated to AM solutions. With this launch, Aniwaa refines its one-stop shop approach to connecting professional buyers with AM suppliers, by offering comprehensive product catalogs, comparison tools, and informative content, all in a centralized and fully redesigned interface. Pierre-Antoine Arrighi, Aniwaa’s co-founder, has worked with additive manufacturing for more than 10 years in his academic and professional career. “Industrial AM systems continue to be a fast-growing market. Many professional applications are reaching maturity and we’re seeing strong untapped potential overall,” he says. “But the technology is still complex and new hardware is being released almost daily, creating a highly fragmented market and making it difficult for potential buyers to make an informed choice. Our marketplace helps companies identify the right solutions for their projects and seamlessly connect them to trusted suppliers.”

As professional buyers expect more convenient purchasing experiences and B2B marketplaces gain ground across most industries, the Aniwaa team bets that the additive manufacturing sector makes no exception. In a post-COVID world where remote interactions are the new normal and the buyer’s journey increasingly takes place online, Aniwaa fills the gap with a marketplace designed specifically to connect AM buyers and suppliers.

“We believe the professional buyer’s journey is moving online fast, including in AM,” adds Martin Lansard, Aniwaa’s CEO and co-founder. “Our goal is to facilitate every step of this journey not only for buyers– with innovative features like sample ordering or VR/AR product demos– but also for suppliers and manufacturers aiming to build their brands and generate qualified leads. We’ve been called an online trade show, open 24/7/365 by some of our users and we think they’re spot on!”

A new visual identity, new features and a new office

Aniwaa 3D printer catalog

On the end-user side, beyond its sleek new logo and visual identity, Aniwaa’s platform has undergone numerous UI and UX improvements: a more intuitive navigation menu, revamped product catalogs, and a powerful new search engine, to name a few. The team also unveiled its long-awaited post-processing catalog, a unique resource already covering over 100 products. On the supplier side, the company is introducing subscription plans to enable AM brands to manage their presence and generate leads on the marketplace.


Aniwaa 3D scanner catalog

Building on this continued momentum, Aniwaa was selected in June 2022 to join Technocité in Bayonne, the leading incubator for industrial startups in the French Basque Country. The company hence just moved to its new headquarters at the heart of Technopole Pays Basque, a groundbreaking technological ecosystem focused on advanced manufacturing.

About Aniwaa:

Aniwaa is an online marketplace that helps professionals research, evaluate, and purchase industrial-grade additive manufacturing and 3D capture equipment. Aniwaa was founded in 2014 by French entrepreneurs Martin Lansard and Pierre-Antoine Arrighi. The company is registered in Anglet, France, and its core team of four operates remotely throughout France.

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